Coming up with great CONTENT doesn’t need to be a full-time job!
Have you heard that Content Marketing is the most effective strategy for growing your brand, but you get stuck on blogging and creating content?
Are you looking for a sense of direction when you blog?
Get bogged down in the technical details?
Do you need a strategy to increase traffic to your website, grow your social media followings and build a fan base for your business?
Work through your blogs with us!
You’ll get your blog posts DONE! (And you’ll get way more mileage from all your hard work! )
Even if you don’t enjoy writing and would rather go on camera or create audio files… we’ll help you turn it into strategic website content!
Here are the details!
“Creating great content for your website can feel like something you just don’t have time for.
Or maybe you’ve done some blogging or videos and just aren’t getting the results you were hoping for.
We’ve got you covered with this course!
Based on the biggest hurdles our clients work through with us, we’ve got a 12-week hands-on bootcamp for your content!
Put in the work with us by your side.
By the end, you will have months of blog posts and topics, know how to share them for maximum impact and a plan to get more RESULTS from your content.”
– Lindsay
Tell your story to connect powerfully with your market.
This course will walk you step-by-by step through finding the stories to tell, creating the blog posts & images to tell them, and sharing for impact over social media.
Let’s turn your readers into your fans & keep them coming back for more!
What will I learn?
This is a 12-week hands-on, GET IT DONE course. Plan to work and get lots of feedback and ideas!
There are 6 Core Topic Sessions + 6 “Working Lunch” Sessions to help you get the work done!
- Uncover your business story
- Create your Content Marketing Plan
- Build your Core Content then tell your story across all channels
- Set goals! Accountability is built-into the program
- Get group feedback & ideas to help you improve & keep producing your content
- Help with technical skills hurdles that would otherwise slow you down!
How it Works
This course includes different types of sessions, to help you get your work done!
- Strategy: Understand how it can work for YOUR business
- Live Brainstorming: Find your best topics
- Group Feedback: Work on your blog posts and get feedback
- Community & Accountability: Share your progress with a group of like-minded business owners working together
- Teacher Connection: Get Lindsay & Jonathan’s feedback on your work
- Technical Support: Get the most out of your WordPress blogging platform
Course Outline
SECTION 1 – YOUR POWERFUL STORY
- Why create content & how to make time for it in your schedule
- How to deal with staring at a blank screen
- Writing about what you care about – building a committed following
- Brainstorming your ideas
- Testing & tracking your ideas
SECTION 2 – BLOG WRITING
- Creating Your Core Content
- Types of Blog Posts
- Taking a Cue from Newspaper Writing
- Blog Post Template: A Simple Structure to Make it Easier
- Catchy Headlines
- Tracking & Systematizing your Content
SECTION 3 – KNOCK YOUR IMAGES OUT OF THE PARK!
- Finding & Making Images
- Tools for Editing Images
- Adding SEO Data to Images
- Creating Shareable Images
- Re-Sizing for Different Social Platforms
SECTION 4 – SEARCH ENGINE SKILLS
- Using Keywords in your Blogs
- Working with Yoast SEO
- Internal & External Linking
- Keyword Research
- Tracking Effective Keywords
SECTION 5 – UPLEVEL YOUR CONTENT
- Creating Freebies, Opt-Ins and Resources on Your Site
- Adding media from other sources: YouTube, PDFs, etc.
- Adding upgrades to your blog posts
- Promoting content upgrades on your website
- Using content to grow your email list
SECTION 6 – USING CONTENT EFFECTIVELY
- Using content strategically (for Sales, Marketing & SEO)
- Tying your platforms together with overarching messaging
- Posting your content on social media
- Social Media Schedulers
- Systematizing your Content: Big Picture